Along with being an iconic hairstyle of the s, it is also a hairstyle with an unusual history — and that has much to do with the woman who started it all.
Margaret Vinci Heldt, who died on June 10 at the age of 98 , created the beehive in the early s, with the style's first appearance in the February issue of the trade publication Modern Beauty Shop , now called Modern Salon.
As a child, she loved fixing people's hair, and after high school decided to go on to cosmetology school. In , she received her cosmetology license, which allowed her to work in a salon. Through the s and '60s, she owned her own salon, Margaret Vinci Coiffures, which quickly became a buzzing salon on Michigan Avenue in the Windy City.
By the s, she had won a competition for national hairdresser of the year and her salon was increasingly becoming a sort of local treasure. With people realizing her talents, she began to regularly contribute to Modern Beauty Shop , sending them a selection of styles she supplied to her Chicagoan clients.
But it was the almost impossibly tall, cone-like style that looked like a beehive that made her a household name in early The beehive remains a popular style option today, and it has even survived some bad word of mouth.
In the s, a popular urban legend claimed that women with beehives were dying because spiders or other deadly bugs took up residence in the hive.
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