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From reaching your ideal audience through addressable TV AdSmart from Sky , using viewing data to target digitally Sky AdVance , one simple way to book focusing on audiences not platforms One Campaign or plan, report and evaluate in greater detail via Sky Analytics, we have the solutions for every brand, small or large. Murdoch announces a plan to split his company in two, dividing his assets into a publishing business called News Corp and an entertainment-focused firm, 21st Century Fox, which holds the stake in BSkyB.
O in the battle for viewers. The British government asks broadcast regulator Ofcom to decide if the deal is in the public interest. Speaking to The Independent in April , specialist football fund manager Tony Fraher was in no doubt whatsoever.
Broadcasters wanted to own part of the content-creation machine, partly to enjoy some of the Premier League profits, but also to get on the gravy train.
With BSkyB dominant, rivals wanted a piece of the action. Luckily for them, shares in clubs were never more available than in the mids. And the best way to ensure you have football is to buy a football club. These were eye-watering figures for a broadcast medium which was panicking at the thought of its own cosy monopoly ending with the advent of digital TV; some were even muttering that this newfangled internet might be a problem, too.
But the biggest deal of all was the one that started to be thrashed out that day near Heathrow. Even so, the size of the bid was astonishing. Clubs had also been quick to recognise the marketing potential of setting up their own channel. If these incredibly brand-loyal consumers have already got a satellite TV, went the reasoning, clubs could have their own slice of the rapidly expanding broadcast spectrum and fill its schedule with old clips, talking heads and fandom.
It might be more Pravda than Washington Post but who cares when you control the means of dissemination? If what TV companies wanted was content, what they offered besides cold hard cash was broadcast know-how. But the biggest name was MUTV, and it brought together three very big hitters in a giant joint venture: taking equal Having bought ailing newspaper The Sun in , the Aussie had revitalised it by revamping the football coverage, notably going big on transfer gossip — a content innovation that rings down the ages.
In both cases, the gamble had worked. Naturalised as an American, he had already bought the LA Dodgers baseball club, along with the TV rights to the sport via his Fox network. Having the media platforms is fine, but if you own the means of entertainment production, so much the better. This is why you have BSkyB trying to buy into Manchester United, as they recognise there is only one way these rights are going to go and that is up.
But while many United fans derided the incumbents, many more feared the incoming administration. Following the launch of Sky Glass, the streaming TV from Sky, we now offer customers our strongest ever line-up of products and services. Sky Impact Report Sky Arts - free for everyone.
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