Now, they are backed by a team of 20, who deal with business development, operations, marketing, creative, editorial, merchandising and more. Still not impressed? A strong emphasis on individuality was where Her Velvet Vase was borne from.
Clare was studying in Melbourne eight years ago and found the fashion scene there very experimental and adventurous. Bear in mind that was a period when the fashion e-commerce landscape was sparse and relatively untouched — being the first few online stores to be established gave them a strong first mover advantage.
So that was really what got us thinking — would it be possible to deliver an outfit to the doorsteps of our customers? Why not offer customers an option to shop from the comforts of their own home? And that was what spurred us to start Her Velvet Vase.
And then the hard work really began. In the following years, Her Velvet Vase created a name and niche for themselves by designing and manufacturing their own products, recreating the boundaries of e-commerce by establishing a fully customisable website and backend system, as well as offering customers a unique and unparalleled level of customer service and customer loyalty programs. Her Velvet Vase launched in and started out selling the basic cotton dress. Keeping to their roots, Clare says that to this date, they have continued to work with manufacturers in China to constantly produce refined and improved versions of quality and staple cotton outfits for their customers.
A quick browse of their website reveals something of an online lifestyle portal, with content on beauty, health, and wellness — on top of their independently-designed apparel collection. New York, New York. Like they say; if you can make it there, you can make it anywhere.
And with Magdalene based in New York — she has been studying fashion design at the prestigious Parsons School of Design for the past two years — they decided it was time to make their move. Even with business all set up in NYC, though, Clare revealed that the process of building themselves up in the US started long before officially launching. There were months of research, creating and recreating of business strategies, forecasts, and marketing timelines that they had to engage in.
But with everything sort of settled now, the team are keen to embark on collaborations for the brand. They are in one of the most creative places in the world, after all. At HVV , dressing the everyday woman as she is and who she aspires to be is what we do best. It's all about designing the little details that lead up to huge moments - and our passion for thinking small comes alive through inclusive, thoughtful designs for the modern romantic.
We're a small, close-knit team based in Singapore, made up of different personalities, backgrounds and experiences but united by a single goal - to create clothing that represents you, supports you and grows together with you. We believe in creating memories and celebrating milestones and are always working towards creating opportunities for such meaningful moments to take place through outfits that accompany you through each milestone - when you graduate, on your first day at work, when you meet his or her parents for the first time and more.
And as we work towards building an hvvgirl community that is thoughtful, inclusive and supportive, we embrace moments of vulnerability, failure, hope, a good laugh, a good cry and everything else in between. Our story, culture, people and designs reflect these values and we're proud and excited to continue growing together with you.
Our Designs. Our designs are classic, elegant and romantic and they celebrate different body shapes and sizes. To us, it's all about designing the little details that lead up to huge moments.
Our designs are classic, elegant and romantic and they celebrate different body shapes and sizes. We're known for our signature floral prints and well-cut maxi and midi dresses ; our range of basics and comfortable wardrobe essentials as well as functional yet smart work outfits.
Check out our dresses , tops , outerwear , bottoms and other apparel below. New In Collections Collection. Lady of Leisure. New In Collections. Marjorie Broderie Smocked Blouse. Bree Floral Embroidered Blouse - Ecru.
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