It created some awesome products like Hangouts and Google Photos. With numerous redesigns and added features the interest and value in the social network returned.
Should you continue devoting time and resources to it? The answer is yes. Based on data pulled from a Statistic Brain report:. There is some discrepancy around how many active users are on Google Plus. In addition to a simpler look and feel, Communities and Collections are now at the centre of it all. According to Google, these are the two features its user base utilises the most. As a business using social media, one of your goals should be to create a thriving and engaged community around your product or service.
Communities can be public or private, open to everyone or accessible by invite only. From there, click on the Yours tab and then click on Create a community. Tablets Smartwatches Speakers Drones. Accessories Buying Guides How-tos Deals. Health Energy Environment. YouTube Instagram Adobe. Kickstarter Tumblr Art Club. Film TV Games. Fortnite Game of Thrones Books.
Comics Music. Filed under: Google Culture Internet Culture. Linkedin Reddit Pocket Flipboard Email. But to some, it was home. More From The Verge. Sign up for the newsletter Verge Deals Subscribe to get the best Verge-approved tech deals of the week. Much like viral videos, social networks become popular thanks to a combination of luck, timing, a few good features, and a boost from someone high-profile. Any social network owned by Google was always going to be viewed as a potential rankings boost and would always be seen as a marketing tool rather than as a genuine community.
Some had shut their doors due to the sheer volume of spam. Well… almost. Enterprise customers can set common access rules, and use central controls, for their entire organization. One interesting aspect is that, because GDPR fines are potentially based on turnover, integrated companies make less business sense.
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